It’s been well over two years since TikTok arrived in the United States in August 2018.
The app had everything: social commentary, comedy, crafting, memes, challenges, makeup tutorials and, of course, dances. Even those who weren’t totally sold on it couldn’t avoid the videos, which proliferated across platforms like Instagram, YouTube and Twitter. Here we are going to explore the reasons behind The importance of TikTok in 2021.
The importance of TikTok
By April 2020, TikTok had been downloaded more than 2 billion times; in the fall, it had an estimated 850 million monthly active users.
Despite its growth in size and scope, the uninitiated still largely view the app as a tool for other, much younger people to use.
The comedian Nathan Fielder recently joked:
“TikTok is a children’s dancing app, where children will upload videos of themselves dancing, that children and adults can enjoy,”
While it’s true that TikTok has transformed dance culture online, the platform has more broadly become a rich social and entertainment network. And in 2020, there was hardly a corner of society it didn’t touch.
New Reports about TikTok
What does the future hold for TikTok?
New Report Predicts That TikTok Will get over One Billion Users in 2021
According to app analytics provider App Annie, TikTok will exceed one billion users over the course of the next year.
“TikTok has seen sharp growth in active users by amassing a sizable global footprint in 2020 — nearly tripling in size since 2018. In 2021, we expect TikTok to not only achieve a coveted spot in the 1 Billion monthly active users club, but to sail straight past to 1.2 billion.”
App Annie also notes that TikTok saw the second-highest consumer spend among non-gaming apps in Q3 2020, which underlines its earnings potential. This focuses all attentions to TikTok marketing.
“Whilst TikTok monetizes through ads, it also allows users to transact in the app through sales of virtual gifts used for tipping streamers.”
The importance of TikTok app in 2021
TikTok is an app that allows you to create and share short videos, usually featuring music in the background. I it’s a top-15 free app on the App Store with massive adoption worldwide (especially India and Asia).
TikTok is still undiscovered territory for anyone over the age of 25. Extremely popular with Gen Z , TikTok is a glimpse into what it means to be growing up in today’s hyper-connected world. The vast majority of users on Facebook today at aged 40 plus , while Instagram is more popular with users aged 20-40.
With this in in mind let’s find out why is it so popular and so important?!
1. Importance of TikTok for creators and influencers
TikTok provides a framework that makes it easier for people to create. Especially if they don’t know what else to do.
And these creators are starting younger than ever before.
When TikTok was still Musical.ly, it was the first real social network that reached an audience of first graders. It makes sense, since devices like iPhones and iPads have started reaching younger and younger people.
But the fascinating part is, TikTok is making it easier for them to become content creators. It
1) allows them to create content that they would not otherwise be able to make as easily on their own, and
2) gives them a framework they can play or create within.
For example, the TikTok app gives people tools like filters, control over video speed, access to professional audio and more. Even if you’re not the best lip-syncer, you can still create something fun on TikTok with a music background.
It’s similar to what Instagram did for photography through filters and other photo editing settings, Instagram made it easier for people to create and distribute photos. You can also use so many Photo Editing Apps to improve your content.
2. TikTok’s importance for Shopping Behavior
TikTok has had an undeniable effect on what people wear and buy. In 2020, TikTokers appeared in campaigns for Louis Vuitton and Prada, signed with agencies like IMG Models and shaped trends. Gucci leaned into a challenge that taught people how to style items in their wardrobes.
Mass-market brands have also aligned with influencers; Hype House merch, for instance, is sold at Target.
While physical storefronts were closed in the early months of the pandemic, new brands and shops popped up on TikTok, using the platform to drive online orders. Vintage resellers use TikTok to sell their wares and reinvigorate old styles. Major retailers like Sephora, Dunkin’ and GameStop even encouraged their employees to become TikTok influencers.
3. TikTok is popular with new demographic
TikTok’s success with younger audiences reminds me a lot of Facebook and Snapchat. Facebook first started as a college-only platform and later gained popularity in other age groups. Snapchat did something similar by capturing a younger demographic first, then aging up.
Snapchat captured the “tween” and teenage audience because it understood two factors that are very important when it comes to teens: (1) it’s not cool to hang out at the same place as your mom and (2) you want to lock your room.
Like Facebook, Snapchat’s app and strategies eventually started to skew older and become more appealing to a much larger demo. Like every platform, TikTok will likely eventually do the same.
Think about when Facebook turned into “your mom’s” app. In many ways, TikTok is making Snapchat “someone’s older brother’s app” and owning an even younger gateway.
But even though it skews younger, it wouldn’t be smart to ignore it. Because eventually, it will age up.
4. Importance of TikTok for Political and Social activism
Political and Social activism has also been fruitful on the app.
As the Black Lives Matter movement gained support across the country this summer, TikTok became a space where young activists could talk about police brutality, what it means to be an ally and criminal justice reform, as well as the app’s own relationship to Black creators.
5. TikTok is so important in COVID-19 quarantine
As the coronavirus continued to spread, TikTok also played a key public health role. Nurses, doctors and other frontline health workers used TikTok to talk about the risks of contracting Covid-19, explain the importance of mask-wearing and to break down misinformation on vaccines. (Many have also documented their vaccinations on the platform.)
Patients, sick with coronavirus and other illnesses, have chronicled their health journeys. They also connected with the outside world from their hospital beds.
6. TikTok’s popularity: It offered life-changing Trends
One of the earliest and most visible trends on TikTok in 2020 was the Renegade, a dance choreographed by Jalaiah Harmon, 15, to the song “Lottery” by the Atlanta rapper K-Camp. The dance, popularized primarily by white influencers, broke open a dialogue about Black creators and giving credit where it’s due.
In 2020, viral food culture migrated from Instagram to TikTok. The platform popularized pancake cereal, whipped coffee and carrot bacon. It also helped up-and-comers, like the 18-year-old culinary darling Eitan Bernath, get discovered and taught millions stuck at home during quarantine how to cook.
TikTok songs and audio tracks provided the soundtrack to 2020. The platform lifted new artists from obscurity at a rate never seen before by the music industry. It thrust songs like Fleetwood Mac’s “Dreams” back into the spotlight and introduced new ones to mass audiences.
People feeling worn down by months of isolation and fear turned to TikTok to “manifest” a better reality, or find spiritual connection with members of religious communities and the coven of WitchTok.
Role-play and creative communities encouraged new types of self-expression. Thousands of teens began cosplaying multinational corporations and forming absurdist fandoms.
Thousands more began building out an expansive, collaborative musical adaptation of Disney Pixar’s “Ratatouille.” Others constructed elaborate original story lines and scenarios as part of POV (point of view) TikTok.
Bottom line about the importance of TikTok
When it comes to TikTok, there is a vast market of people looking for micro-entertainment and distraction for a few minutes during the day. If a video is interesting or appealing, it is reshaped quickly by the algorithm on the ‘For You’ page and gains millions of views.
You can use TikTok for marketing, entertainment or so many other issues. By reading this article, now you know everything about the importance of this platform. If you have any other issues on mind, share with us bellow.