With 50% of people on Instagram following at least one business page, and more than 1 billion monthly active users, it’s safe to say Instagram is a massive marketing tool. Therefore, staying on top of the latest Instagram trends is the only way you’ll ensure you stay on top.
10 popular Instagram trends
Following a trend is more than about riding the wave of popularity and having good timing. In addition, it is a signal boost which makes your brand relevant and visible. Done well, you can harness a trend to create real results for your business or brand.
Here are the 10 Instagram trends that will keep you ahead of the curve:
1. Instagram Trends: It goes Live!
Between February and March, the number of people tuning in for live broadcasts rose by 70%. More than 800 million people now watch live video daily across Instagram and Facebook.
As people look for ways to replace in-person activities, brands and creators have jumped on live, too. In fact, 80% of live broadcasters have fewer than 1,000 followers.
Instagram Live sessions include everything from cocktail and comedy hours to virtual protests, yoga classes, and drawing tutorials. Live videos tend to be more intimate and spontaneous than posts in the feed.
Hosts can also respond to questions and comments in real-time, which is why Live videos tend to average six times more interactions on Facebook.
2. Interactive Instagram Stories among the trends
Instagram launched Stories in August 2016, initially as an add-on to keep followers updated with minor daily activities in your business, but it has since evolved into a more interactive platform.
Posting a poll is a way for your community to engage with your posts. There are other interactive features on Instagram Stories like question stickers, countdown timers, and even external links.
3. New Instagram Trends: IGTV
IGTV (Instagram TV) was announced in June 2018 and it has hit many milestones in the two years it’s been around. Instagram has invested heavily in the stand-alone platform giving brands a completely new channel to showcase their creativity. The big plan is to make it the next YouTube, so this is one to watch.
IGTV previews now appear on the regular Instagram feed and this is largely responsible for the over 1000% increase in IGTV views.
Brands are now cross-promoting their IGTV videos on their feeds so the IGTV videos are more accessible.
4. Instagram influencers in newest Instagram trends
Influencers have been popular for some time now, however, the way we engage just ramping up. Those with a product to market will know it’s cheaper to use Instagram influencers than run an ad campaign, and given the news about shoppable posts, things just got more interesting. Plus, the days of backing just one horse are gone with multiple influencers being better than one.
Here are a couple of ways to increase your influence:
- Use hashtags to leverage and unite a number of influencers. With a campaign-specific hashtag, you can promote it through Posts, Stories, Highlights, and influencer content.
- Consider hosting an event where a number of Influencers are in attendance. Increase the impact by combining live videos with hashtags that cross over on influencer’s own platforms.
5. Instagram trends: AR Filters
The use of AR (Augmented Reality) is going to be one of the biggest Instagram trends in 2020 because of its wide range of applications.
AR features have always blown up social media platforms. There are now numerous face filters, branded GIFs, and stickers that add life to your photos and backgrounds.
You can develop AR filters for your brand and encourage followers to use them in their posts, and tag you. Anyone who clicks View Tags will be redirected to your profile so it’s a good way to bring Instagram followers to your page.
6. Instagram shopping: a new Instagram marketing trend
Instagram has incorporated enough shopping features that the platform can almost become an entirely new revenue stream for your e-commerce business. And when over 130 million users are tapping to view Instagram shopping tags on photos each month, this is definitely a strategy you want to be using.
If you have an online shop, you can get started by setting up your shop with Instagram.
Instagram has added so many features to improve shopping on their platform, like the ability to tag products in your posts, tagging products in your Stories, and even checking out and completing entire purchases on the platform.
There’s even a Shopping tab on Instagram’s Explore page, making it even easier for users to find products to buy.
Ways to use Instagram shopping:
- Tag a product anytime it’s referenced in an Instagram post or Story.
- Enable in-app checkout so your followers can easily buy from you directly through Instagram.
- Incorporate the promotion of your products even further into your Instagram feed strategy.
7. New Trends on Instagram: TikTok, Giphy, Tweets and memes
It’s always interesting to see content and ideas from social media platforms make their way onto other platforms and feeds, and this has become exceedingly popular with TikTok, Giphy, Tweets and memes.
Instagram isn’t always about having that gorgeously curated feed anymore. In fact, there are several accounts dedicated specifically to memes and other brand accounts that bring them into their marketing strategy.
The days when Instagram was only a place for filtered images are long gone. Instagram’s feed now features everything from memes and Tweets to TikTok challenges, Giphy, special effects, music, and more.
8. Instagram newest Trend: Reels
Reels appears between feed posts, highlighting some of the most relevant clips for you to check out.
Instagram Reels is a brand new way to create fun and engaging video content. Instagram’s latest video feature is available in the United States and 50 other countries.
With the latest app update, you can now find Instagram Reels at the forefront of Instagram — taking center stage of the new main navigation bar. This is a huge change on the app, and a significant push to have users browse and share Reels more often.
Reels could be considered a direct response to the growing popularity of TikTok — which has surged in popularity over the last 12 months.
9. Bigger Explore Tab as a new trend on Instagram
The Explore tab on Instagram curates content and provides posts for you based on your past likes and interests.
It used to be quite generic in the past but because interests have become segmented recently, you can now navigate to the Explore tab for content you’re interested in.
10. New Ways To Use Hashtags in Instagram trends
If you think hashtags on Instagram have become irrelevant, you’re wrong. Hashtags have always been a way to attract new visitors to your page. But the techniques are constantly evolving so, no, you won’t get on the Explore tab today by spamming your post with 30 hashtags.
Here are three current hashtag trends:
1. Hashtags Can Be Followed
Users can now follow hashtags on Instagram, along with regular accounts. Using a relevant hashtag that your audience follows can help your posts end up on more potential users feeds.
2. Insights Can Track Your Hashtags
Before, you used to have to combine different hashtags hoping that one or two would convert followers. Now with a business account, you can view Insights for a particular post and get reports for the number of impressions from your hashtags. This is a good way to know the ones that work and those that don’t.
3. Hashtags On Stories
While adding hashtags on Stories is just like you’ll do on a regular post, it’s a bit difficult getting into a hashtag aggregated story. So, you can add up to 10 hashtags on a Story and if it’s a popular hashtag, you can bet others are using it in their Stories too.
Final thoughts about Instagram Trends
To sum up, A 2014 Instagram marketing strategy won’t work in 2020 because a lot has changed in that time, and new trends have replaced old ones.
That’s why you need to keep up with the trends so you can stay up-to-date with the practices that’ll work for today’s Instagrammer.