The age of the three-minute TikTok is upon us. TikTok is reportedly entering a new space by testing longer three-minute video on the platform. Shorter videos have been the USP of the video-sharing platform, but now it’s targeting TikTok longer videos.
TikTok Longer Videos: It Is Testing 3-Minute Videos
Longer videos are coming to some users on TikTok.
As per social media consultant Matt Navarra, the company has already started rolling out the new feature for creators which is still in the initial stages. Navarra even shared a screenshot of the new update on his Twitter account.
TikTok currently allows creators to upload videos with up to a duration of 60 seconds.
Three-minute videos on TikTok feel like a miniature replica of YouTube, back when YouTube videos were shorter than 10 minutes.
Three minutes is a lot of time. It could allow for full movie trailers or makeup tutorials — things that are found more often than not on YouTube.
The Risk of TikTok longer videos
The shorter videos helped TikTok get more popularity as people did not have to watch long videos to get their dose of entertainment.
People liked the idea of just flipping through content which led to a meteoric rise in app’s users worldwide. Short, bite-sized videos make the app particularly viral and addictive. It’s easy to consume video after video when they are so short.
Huge changes to the foundation of a platform are always risky. Sometimes it works out and sometimes it doesn’t.
For example, a few years ago Twitter began testing a 280-character limit, double what it previously allowed. It worked.
That’s why it appears TikTok is being careful, only testing longer videos with a limited number of creators.
TikTok Other Rivals
TikTok is still not available for download in India. It was banned by the Indian government along with 58 Chinese apps earlier this year for being a threat to national security. Since then, several homegrown apps have tried to fill the void left by TikTok, but haven’t managed to do it on a large scale.
Even Instagram started doing Reels, which has been a hit around the world.
No other details about three-minute videos were available, so it’s not clear if users will still have to film in 15-second clips or if this expansion will let users film for up to 180 seconds straight.
It might not be the worst thing. For example, people were upset when Twitter doubled the length of a tweet from 140 to 280 characters, but that’s mostly worked out fine.