In recent years, Instagram has become one of the most powerful social media platforms for brands of all sizes and shapes. It’s possible to convince your Instagram followers to buy from you by social proof. One of them is: Testimonials On Instagram!
Testimonials On Instagram
According to one report, more and more people discover new products on Instagram: 36% of the U.S. Instagrammers surveyed say that they love to shop, 70% of users turn to Instagram for product discovery, and 130 million Instagram accounts tap on product tags to learn more about featured products.
The concept of using social proof in marketing isn’t new but it’s more important than ever.
The good news is that user-generated content (UGC) is on the rise. Not only do consumers love taking photos of products they find useful but they also want to help other potential customers make the right purchase decisions.
How to Share Customer Testimonials on Instagram
Since Instagram is one of the fastest-growing social media platforms, it’s a channel you should be considering when requesting testimonials from your following. In this post, we’ve gathered some ways you can obtain customer testimonials from your Instagram account.
1.Collect Customer Reviews for Instagram Stories
Over the last few years, Instagram Stories has changed the way people use the platform. With a lifespan of only 24 hours, stories create a FOMO (fear of missing out) effect that encourages users to watch the short-lived content.
If you use customer testimonials in your marketing, it’s important to share them via stories as well.
Budget travel solution Airy Indonesia shares guest reviews in their Instagram stories and includes a swipe able link that allows interested users to learn more about the featured apartments.
If you want to get more reviews from your customers, take a cue from WHOOP’s referral campaign. It helped WHOOP obtain more customer reviews as brand advocates were interested in spreading the word about the company. Customers who successfully referred new members received a free month of service and the new members got $30 off the first month of their subscription.
WHOOP then used some of those customer reviews they received in their Instagram story.
2. Share Testimonials In The Instagram Feed
Your Instagram feed is a great place to show off your happy clients. But it’s also really important that the testimonials match the overall aesthetics of your feed. And one of the easiest ways to do that is with a carousel post.
All you have to do is make sure the first image in the carousel matches your brand’s overall look and feel.
Rather than sharing an overly salesy call-to-action, make sure your post is focused first and foremost on your happy client. That will give potential customers the nudge they need to reach out if they’re interested in working with you.
3. Publish Video Testimonial on Instagram by IGTV
Many customers watch product review videos on social media before making a purchase decision. According to Wyzowl’s State of Video Marketing Survey, 96% of people have watched an explainer video to learn more about a product or service and 86% want to see more videos from brands in 2020.
With the popularity of video content, consider sharing video testimonials and product reviews from your happy customers. For people who are visual learners, video testimonials can be more engaging and convincing than print testimonials.
IGTV is an excellent platform for sharing your customer videos because you can upload longer video, up to 1 hour in length.
4. Share Testimonials on Instagram Using Creative Apps
There are different free apps that give users tools to create beautiful, compelling Instagram Stories. There are a ton of templates to choose from, so there’s one for almost any brand aesthetic.
Whether you want to add multiple images or experiment with different formats, it’s all available right in these apps.
5. Highlight Customer Quotes in Text Graphics to make nice testimonials
Customer quotes are one of the most popular forms of testimonials and the easiest ones to acquire. Sharing a short quote from a satisfied buyer explaining how your product or service has helped them is a great way to showcase your brand’s value in the Instagram feed.
6. Influencer Testimonials on Instagram
If your customers tell you what they think about your product, that’s great. However, only 1 in 26 customers will tell a business about customer experience unless you’re a big brand with an army of loyal followers.
But if you’re not a big company, brand endorsements can help to get customer testimonials that will set an example for other customers to share their thoughts about your product. Moreover, spreading the word about a product or company is one of the most common Instagram monetization ideas influencers use.
The good news: There’s no need to work with expensive influencers to get customer testimonials; you can turn to nano- or micro-influencers to ask them for product endorsements.
How Obtain More Testimonials on Instagram
If you want to make it easier for both Instagram users to read and share customer reviews, it’s important to optimize your Instagram account for social proof.
Here are a few simple ways you can do it.
1. Include a call-to-action in your bio.
Being limited to 150 characters, your Instagram bio is still a powerful marketing tool. Why? The average person has an attention span of about eight seconds, so you don’t have much time to grab your audience’s focus.
Your bio must be enough for your visitors to take a quick glance and know that they can trust your business. This means you should include a call-to-action (CTA) that enlists readers to spread the word about your product.
2. Encourage followers to share customer reviews.
A recent HubSpot Research survey found that 77% of customers have shared positive experiences and 46% of consumers tell their friends about companies they love. And, if you receive positive reviews from your customers, it gives your business an opportunity to encourage Instagram followers to share their reviews, too.
To inspire other customers to do the same, you need to share the positive customer reviews that you’ve already received. Here’s how to do it, using examples from various brands.
Obtain More Testimonials
3. Post user-generated content.
User-generated content — content produced by your loyal customers and fans — builds trust and proves your product is worth trying. And, if you post UGC on Instagram and tag the authors, it creates a sense of belonging as people feel a connection to your company.
The more UGC you get and publish, the more your customers want to become a part of your community. As a result, you get more customer testimonials.
4. Reward your followers for their loyalty.
According to Business Instagram, 90% of users follow brands they love and support.
This means your followers are loyal to your brand. If you reward them for their loyalty, they’ll be even more likely to spread the word about your product
In other words, you can get more customer testimonials from satisfied buyers.
5. Host a giveaway.
Using Instagram giveaways to grow a business isn’t a new concept. One Tailwindapp study shows that Instagram giveaways get triple the number of likes and 64 times more comments than regular posts. Simply put, it’s a fun way to interact with your followers, reward them for their loyalty, and ask them to share feedback for a chance to win something valuable.
If you want to get more customer testimonials with an Instagram giveaway, all you have to do is ask followers to upload photos of themselves with your products or show your products in action in your “how to enter” section.
Since you can decide the participation requirements, you can ask your followers to write some words about your products to get more reviews.
The Bottom Line about Testimonials on Instagram
Customer testimonials are here to improve the customer journey and satisfy customers’ needs. Luckily, there are various types of customer testimonials that fit well any Instagram marketing strategy. So, don’t miss your chance to provide social proof and bring your business to the next level.