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What is a Hashtag challenge on TikTok ? 2021 Hashtag challenges

Hashtag challenge is an essential element of TikTok, providing inspiration for users to create their own takes on trending content, and take part in broader shifts. They’ve become so big that they’ve even passed a key social media milestone – they’ve been cloned by Instagram, which means that they must be gaining real traction. What is a […]

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The Difference Between Micro-Influencers and Macro-Influencers

Micro-Influencers and Macro-Influencers? Which works best and what’s worth your while? With the social media influencer market set to be worth more than $10 billion by 2021, we’re starting to see the influencer marketplace take a recognizable shape. Popular platforms like Instagram or TikTok are evolving in influencer marketing. Micro-Influencers and Macro-Influencers Influencer marketing has proven […]